Instagram Money Calculator
Enter your Instagram stats to calculate per-post earnings, engagement rate, and monthly income potential.
Leave blank to use industry average ER
How Instagram Earnings Work
Engagement Rate = (Likes + Comments) ÷ Followers × 100. Brands use this to assess audience quality — an account with 100K followers and 5% ER is worth more than one with 1M followers and 0.3% ER.
Instagram's public API was shut down in 2019. Any tool claiming to look up real-time follower counts and stats from a username is either scraping (violating ToS) or making up numbers. Entering your own stats from Instagram Insights gives you accurate results.
A sponsored post is a single mention. A brand deal is a dedicated post where your entire post is about the brand — these command 1.5–4× the rate of an integrated mention.