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YouTube Earnings Calculator

Enter your channel stats to get earnings estimates based on real industry RPM benchmarks.

RPM figures are sourced from 2024 industry reports (Social Blade, Influencer Marketing Hub). They represent creator net revenue after YouTube's 45% share and non-monetised views.

Find this in YouTube Studio → Analytics → Views (last 28 days)

Used for engagement rate benchmarks

Understanding YouTube RPM

What is RPM?

RPM (Revenue Per Mille) is the revenue YOU earn per 1,000 total video views — after YouTube takes its 45% share. A $10 RPM means you earn $10 per 1,000 views from your entire channel.

What is CPM?

CPM (Cost Per Mille) is what advertisers pay per 1,000 ad impressions. CPM is always higher than RPM because YouTube keeps 45% and not every view shows an ad (non-monetised views pull down your RPM).

Why does niche matter so much?

Finance and tech advertisers pay $30-$50 CPM because each customer is worth thousands. Gaming advertisers pay $5-$10 CPM. That's why two channels with the same views can earn 5-10× different amounts.

When do earnings spike?

Q4 (October–December) RPMs are typically 30–50% higher due to holiday advertising spend. Q1 is historically the lowest. Factor this into annual projections.